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The look, the feel and the message on a business card helps people determine how they view you and more importantly, if they will even remember you. When you leave a conversation and the other party has your business card, your identity is that piece of paper. At a recent networking event, I did an experiment. We each stapled our business card to an A4 sheet of paper and passed it to the next table. Everyone at each table then wrote anonymous comments on what they thought of each business card. The A4 sheets were then returned to their owners. [read more]
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When did you last take stock of your business card? Is there anything on it that might give the impression that you are faking it? [read more]
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In this age of the entrepreneur (thanks to shows like the apprentice) it seems there's never been a better time to start your own business. And many people do, full of enthusiasm and new ideas. The trick is how to stand out from the crowd and differentiate your new producst and services. [read more]
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Take our one minute toxic brand quiz to check how you are making an impression on others. [read more] |
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A leaflet popped through my door a few weeks ago for a new concierge service. They were offering to clean my fishtank, or walk my dog, or put fresh flowers in my living room, or anything else I could think of. Their logo was nice, the leaflet was printed fine. But what did they want me to do? [read more] |
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For many years I've watched in awe as a multiple carpet retailer has stretched, twisted and squashed their logo to fit onto whatever space is available. On buildings. On adverts. On signs. It's wrong. It makes me mad. Your logo is your signature. Never distort it — treat it with respect. [read more] |
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Global Solutions marketing makeover. See how a tired look can be freshen up. [read more] |
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Neu Image hairdressing marketing makeover. See how a small business can make a big impression. [read more] |
